New theory on why GeezerJock became Masters Athlete
Los Angeles Daily News sportswriter/blogger Tom Hoffarth thinks he knows why GeezerJock magazine shed its name and became Masters Athlete magazine: It’s the president, stupid. In this case, the president is William Kupper, head of Turnstile Publishing Company, which bought GeezerJock last summer. Basically, it’s because Kupper is an old fuddy-duddy with no sense of humor. How so? Tom explains.
Here’s what Tom posted on his blog a few weeks ago:
What’s the story: Debuting with the January/February issue, the magazine formerly known as GeezerJock will now be titled Masters Athlete and will have a new Web site address as Masters-Athlete.com. Geared toward active, affluent adults who live for the thrill of competition, Masters Athlete will continue to focus on Masters athletes, including sport-specific news and features, plus the latest buzz on health, nutrition, training and gear, according to a press release.
“It’s a move we are very excited about and one we’ve been considering for a long time,” said Brian Reilly, the magazine’s publisher.
“The new name says who we are and who we write about. There are a ton of people out there who love the term ‘GeezerJock.’ There are also some who don’t. We feel everyone will like the name Master Athlete.”
William Kupper, president of Turnstile Publishing Company, the parent company of Master Athlete added: “We think ‘Master Athlete’ is more inclusive and really gets to the heart of what the magazine’s about. And we’re confident that Masters Athlete is the name that will take this magazine to the next level.”
What’s the spin: Same old story, isn’t it?
We did something last April on the “GeezerJock Phenomen” and followed it up with a blog posting.
Sean Callahan, the editor of then-GeezerJock, said that’s the term athletes over 40 were calling themselves, so it was a natural fit for the magazine name, “knowing it was funny, but also (the athletes are) deadly serious about what they were doing. They’re the types who really don’t care what others think about them. They tend to be free-thinkers, mavericks who stay out of the mainstream. And as this generation continues to move forward, there are more and more of them to cover.”
If you recognize Kupper’s name, it’s because he’s been in the news this week. Turnstile Publishing also puts out Golfweek. Kupper fired the editor of the magainze Friday because of the cover story on the Golf Channel had the photo of the dangling noose, which led to a swarm of negative emails and threats from advertisers to pull out.
Nothing comes free, not even thinking.