Masters Athlete magazine flourishes after being ‘folded’
The September issue of Masters Athlete magazine (formerly GeezerJock) is the biggest money-maker ever, I’m told by founding editor Sean Callahan. That’s thanks to the staff’s own efforts, and not the company that owned it, however. A year ago, Turnstile Publications acquired GeezerJock and renamed it Masters Athlete. Then in late May, it sold Masters Athlete back to its original owners, based in Chicago. An erroneous report said the magazine had been folded. “GeezerJock Media LLC is the official owner of Masters Athlete,” Sean tells me. “Our coverage is going to continue to get better, and we plan to add e-newsletters next year. We like Masters Athlete (as a title) and so do our readers and advertisers.” Moreover, its Web site is logging 30,000 unique users a month — pretty darn good traffic.
One reason Masters Athlete is doing so well is its creative editing, design and story selection. An upcoming article will feature masters in the military.
In fact, the writer, Nancy Averett, is looking for folks to interview.
On our Forum, she posted this note:
I’m a writer for masters athlete magazine (www.masters-athlete.com) and I’m looking for athletes aged 40 and up who are currently in the military to interview for a story. If you fit this profile and are interested, please let me know.