USATF marketer: ‘If there is sponsorship to be had, we will pursue it’
Here’s my quickie Q&A with Max.
Masterstrack.com: What are your plans, if any, for marketing masters track?
Max Siegel: We are beginning the process of taking inventory of all USATF assets and programs in order to develop a comprehensive marketing, sponsorship and promotional plan. Reaching out to constituencies, ranging from our most engaged to those who feel most marginalized, is part of the process. Itâ€™s too early to say what specific plans are for any segment of the sport, but engaging the sportâ€™s core stakeholders is something that must be done before we look to expand.
Do you plan to coordinate marketing with [John Oleski,] the masters T&F Marketing Committee chair?
As I indicated, it is too early to talk about specific tactics. Primarily, MSI will be working very closely with the National Office staff on all our efforts. This is a truly collaborative effort, combining the institutional knowledge and expertise of USATF staff with the experience, programs and contacts of MSI. The National Office will continue to be the main contact for constituencies and committees, but we will be a highly integrated team.
Can you help raise money for masters track specifically?
Expanding USA Track & Fieldâ€™s stable of sponsors is one of our core objectives and a key way that our work will be measured. There are salable assets for USA Track & Field that havenâ€™t been touched. If there is sponsorship to be had for masters track & field, we will pursue it.
What will Jill Geer’s role be in your USATF operation?
Jill oversees the new Integrated Marketing Communications Department at the National Office and is our primary point of daily contact. Basically, she is my â€śbossâ€ť and leads this effort from the staff side. The change to put communications, marketing, broadcasting and long-distance running and grass roots/membership marketing under one USATF departmental umbrella will streamline our efforts. The staff of MSI and USATFâ€™s IMC department are jelling together very well as a team.
Will you be in contact with USATF Masters T&F Chairman Gary Snyder?
My answer to your second question holds true here.