World Masters Athletics claims Bayer as main sponsor
World Masters Athletics reports that German pharmaceutical company Bayer is “main WMA’s sponsor.” The aspirin-maker also will collect data at Riccione worlds for a cardio study. But when I visited Bayer’s home page, I could find no reference to its sponsorship of WMA. How strange. I even used its advanced search engine. So apparently it’s no big deal for Bayer. (Also interesting: Bayer isn’t mentioned on Riccione’s sponsor page.) My main question: What’s in it for us? What does sponsorship mean? Money for WMA? Or a few bucks for Riccione meet organizers.
