WMA home page stands for ‘We Mandate Aristocracy’

Below is a screenshot of the WMA Web site. We’ve just had a World Masters Athletics Championships, so you might expect some image of skill, speed or strength. But instead of highlighting any of the 6,033 entrants at the San Sebastian world meet, what’s chosen to illustrate our sport? The WMA Council. That’s weak, son.

Go to the IAAF’s home page, and you see the latest crop of open track greats.
Go to MLB.com, and you see the latest star of the playoffs.
Go to NHL.com, and you see the newest hope for reviving hockey.
But WMA? You get a line-em-up shot of leather shoes and sports shirts. Wow. How exciting.
This, of course, is the tip of the iceberg. The WMA home page really does reflect the focus of WMA. It’s the Council that counts, stupid.
Up until recently, the only material that made it onto the WMA Web site was what former President Torsten Carlius wanted on the site. Now that Cesare Beccalli is prez, one might hope for a more enlightened view of how WMA projects itself.
Image counts, and WMA projects an image of self-indulgence — or leadership gratification — rather than the athlete-centric tone it should strive for.
Think of it this way. Would you rather see a smiling Bud Selig on the MLB home page or the latest Mr. October?
Ah, nevermind.

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October 11, 2005