M90 world sprint icon Sansonetti stars again in Italian TV ad

M90 sprint god Ugo Sansonetti, who once appeared in a popular Coca-Cola commercial, is back as a TV star in Italy. This time his part promotes a margarine. But a great storytelling commercial depicts him as an old man unappreciated. Then when a baby carriage starts zooming downhill, Ugo zooms after it. Classic.

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October 10, 2010

7 Responses

  1. Tom Phillips - October 10, 2010

    Ken, you are a wonder! This isn’t actually a new ad, it’s several years old, but it is so good to see it again. I feared I never would. Thanks also for the link to the Coke ad.

    I asked Ugo (in jest!) this year whether he does his own stunts. He replied “Of course! Who could they find who is old enough to play me?”

    Signore Sansonetti is a truly inspiring athlete, but a lovely gentle man, in the truest senses of the word. Also, to the delight of all who have seen and met him, a great showman. My website has a set of photos of him from the recent Eurovets, of which I am proud, because Ugo’s sort are a rare breed!

    Ken and Ugo, you have made my day. Probably my week.

  2. Tom Phillips - October 10, 2010

    Meant to add this link: http://www.tomphillipsphotos.co.uk/evacs20101772010/slides/_TP18719.html

  3. Tom Phillips - October 10, 2010

    Mary, agreed, though rather than “flattering”, I’d say “honest” or “representative”!

  4. mary Harada - October 10, 2010

    I agree – “representative” strikes me as the correct word.

  5. Weia Reinboud - October 12, 2010

    What age he was when the ad was shot?

  6. Tom Phillips - October 12, 2010

    Weia, it was new on British TV about five years back, so early 80’s I expect. Ask him next time you see him. Like you, his English is excellent!

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