Toasting masters with a big bottle of Gleukos
Buh-bye, Bengay. Greetings, Gleukos — the new sponsor of the Masters Athlete of the Year award. So says a high-ranking USATF Masters source. The source, busy convening in Jacksonville, didn’t have time to share details of the change, or why its name isn’t atached to the award, as one might expect. But that should come out in the wash eventually.
Gleukos Laboratories is based in Portland, Oregon (home of our co-webmaster Dave Clingan). Also the home of some primo microbrews. (But no alcohol in Gleukos, I gather.)
Launched by a former Nike employee, Gleukos is being portrayed as the best thing since sliced bread. I hope we don’t buy into the hype so fast. But if it has richer links to Nike than just an ex-employee, then we might expect some bigger sponsorship revenues.
We’ll see.
Hope the Gleukos gig lasts longer than Bengay’s.
One Response
You shoulda come to Convention 🙂
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