Is Seb Coe feeding at the Kiwi World Masters Games trough?

Seb has splaining to do.

In the olden days, WMA had a rule against promoting the rival World Masters Games, whose big meets were held in the same odd-numbered years. Now that WMA worlds are even-numbered years, it’s not as big a deal. But it’s still startling to learn that IAAF Prez Sebastian Coe is one of several Olympian ambassadors in Rio hyping the 2017 World Masters Games in Auckland, New Zealand. Inside the Games focused on the marketing of masters to current and recent Olympians. But I’m curious what WMA poobahs think of Lord Coe working for the Dark Side. (IAAF and WMA have a long and tight relationship.) Methinks the Olympic middle-distance champ is being paid for his coziness. What’s he doing for WMA?